Dr. Albert Ellis
July 26, 2007
I was saddened to see that Dr. Albert Ellis died yesterday. I knew him and had been to his Institute in New York City MANY times. If you don’t know who he is, go read the article from the New York Times yesterday (http://www.nytimes.com/aponline/us/AP-Obit-Ellis.html?_r=1&oref=slogin). The way he ran his Institute is very similar to how I think any ethical information marketer should run their business. As opposed to most therapy, R.E.B.T., as he called his method gets people in, out and fixed very quickly. His system is not the type of therapy that will keep people coming back every week for the next 7 years. Information marketers should be doing the same thing. Get people in, train them on HOW to do things then get them going. Unfortunately, the vast majority of information marketers are more interested in making money than helping people. If you help people you’ll end up making money. More on Albert Ellis in one of my future Insights. See you later! Fred
Information Marketing “Gurus”
July 24, 2007
I’m just starting this blog. I’ll post to this FREQUENTLY. Insights (www.fredgleeck.com/ezine) will have much more extensive and detailed information. I just got an email from a guy asking me about yet another person who is doing an information marketing event. All I can say is that I can count on ONE HAND the number of people who I would even consider doing business with these days so be careful. Because the whole info marketing area has gotten so popular, there are a lot of people trying to take advantage of unsuspecting newbies so be careful. I’ll be starting a regular info marketing workshop which will be VERY different and limited to a group of 5 people or less. I’ll be talking more about that soon! See ya! Fred
Blog At Last!
July 20, 2007
Watch out for more content-rich information and seminar marketing blog posts!